Are you using empirical evidence or educated guesses? The use of surveys in damages estimations, particularly in intellectual property disputes, can be a powerful tool, but also easy to misuse. By understanding key judiciary and industry guidelines regarding the design and execution of surveys you can strengthen your position and avoid blunders. Experts Larry Chiagouris and Leon Kaplan will instruct you on survey fundamentals and also highlight special topics that can help assure a successful outcome. A detailed case study will give you the confidence to institute these best practices and guiding principles in your next damages calculation assignment.

• Role of Surveys
• Federal Judiciary Guidelines
  • Manual for Complex Litigation
  • Reference Guide on Survey Research
• Purpose and Design of a Study
• Defining the Population
• Sampling
• Survey Questions
• Personnel and Objectivity
• Controls
• Data Gathering
• Industry Guidelines
• Case Study
• Validity and Non-survey Based Information

• Understand how the design and execution of a survey impact the ability of the survey to withstand criticism from opposing counsel and its expert.
• Learn what your testifying expert needs to do to provide a rebuttal opinion concerning a survey based opinion provided by the opposing counsel’s expert.
• Learn how to generate and use non-survey related information to complement or validate and in some cases, substitute for survey data.