Leon B. Kaplan, M.B.A., Ph.D. is the President and CEO of the Princeton Research & Consulting Center, Inc. (PRCC), which he founded in 1979. PRCC is a social-science research company specializing in marketing research, advertising research and Intellectual-property research. Prior to founding PRCC, Dr. Kaplan worked at The DuPont Company and Opinion Research Corporation (ORC). Dr. Kaplan has been involved in more than 200 IP research projects spanning over 25 years. He has designed and implemented his own IP research, implemented research for other testifying experts, consulted on IP research projects and evaluated the work of others. He has conducted research on likelihood of confusion, secondary meaning, genericness, fame, dilution, claim substantiation and damage estimation. He is a Past President of the Society for Consumer Psychology of the American Psychological Association.