Date: Tuesday, March 3, 2020
10:00am-11:40am PT / 1:00pm-2:40pm ET
Format: A BVR Webinar

Earn 2 CPE credits
Add this event to your calendar
Registration for this program is closed.
Purchase a Training Pack from this event*.
*Training Packs include: a complete recording and transcript with all presentation and reading materials delivered via an electronic download
Please note: CPE credit is not available through Training Packs
More information is available below

Featuring  (click image for bio)

Bharat Kanodia
Joanne Black
No More Cold Calling
Matthew Cahill
Percipo Company
Alice Heiman
Alice Heiman, LLC
Robert Gillette

About This Program

Amazon CEO Jeff Bezos recently said that Amazon’s business is a “flywheel” because each stakeholder of its business creates more momentum for the next. One can say the same thing about Uber or AirBnB. Think about it: How did you hear about Amazon Prime, Uber, or AirBnB?

The oldest marketing technique in the book acquired most customers of these companies: referral. Join Joanne Black, Matthew Cahill, Alice Heiman, Robert Gillette for a discussion moderated by Bharat Kanodia with the Nor-Cal chapter of the ASA and learn why referral is the most effective way to build a business. Yet, 95% of companies haven’t adopted a systematic, disciplined, referral methodology with metrics, skills, and accountability for results.


  • Why referral selling is the fastest revenue driver
  • What gets in the way of asking for referrals
  • What it takes to adopt referral selling
  • How to keep business flowing in when the market slows down
  • How to beat the competition
  • How your personal bias can hinder in building your referral network
  • Techniques to improve decision making, strengthen employee relationships and elevate your company performance

Learning Objectives

  • Describe what gets in the way of asking for referrals
  • Describe best practices it takes to adopt referral selling
  • Describe how your personal bias can hinder in building your referral network
  • List techniques to improve decision making, strengthen employee relationships and elevate your company performance

Single Connection Policy

Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed.

Multi-User CPE Policy

Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must pay a processing fee assessed at the completion of the online CE survey for this course.

CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series).

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 2 Credit Hours (Communications and Marketing – Non-technical)

Closed Captioning:

BVR now has closed captioning on all 2019 past programs. To try out this enhancement, subscribers can login to the Desktop Learning Center, select a program, and click play video. The captions will start to play automatically, and can be disabled from the player per your preference.

Business Valuation Resources is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
NASBA Sponsor

Training Packs: Conference Recordings & Transcripts
Now delivered as an electronic download.

BVR's Training Packs are an indispensable addition to any valuation reference library. Use them as training tools as many times as you'd like, wherever you are: play them at your computer at work or home, in your car, or on your personal audio device.

Delivered as an electronic download approximately four weeks after the program has aired, each Training Pack includes:

  • Recordings and transcripts of the presentation
  • All presentation visual aids and handouts
  • All ancillary reading materials suggested by our presenters

For a complete list of available Training Packs from past webinars, click here.

Subscriber Information

Subscribers to BVR's Training Passport BVR's Training Passport Pro are automatically registered for this event. For more information contact BVR or login to your account.

Registration for this program is not available.
Purchase a Training Pack from this event*

BVR's Satisfaction Guarantee:
Business Valuation Resources offers a 100% money-back guarantee on our training services. If you are not completely satisfied with your experience, or have any feedback, please contact Business Valuation Resources at 1-503-479-8200 or customerservice@bvresources.com.