3
Date: Tuesday, March 3, 2020
Time:
10:00am-11:40am PT / 1:00pm-2:40pm ET
Format: A BVR Webinar

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Featuring  (click image for bio)

Bharat Kanodia
Joanne Black
More Cold Calling
Matthew Cahill
Percipo Company
Alice Heiman
Alice Heiman, LLC
Robert Gillette
Endsight

About This Program

Amazon CEO Jeff Bezos recently said that Amazon’s business is a “flywheel” because each stakeholder of its business creates more momentum for the next. One can say the same thing about Uber or AirBnB. Think about it: How did you hear about Amazon Prime, Uber, or AirBnB?

The oldest marketing technique in the book acquired most customers of these companies: referral. Join Joanne Black, Matthew Cahill, Alice Heiman, Robert Gillette for a discussion moderated by Bharat Kanodia with the Nor-Cal chapter of the ASA and learn why referral is the most effective way to build a business. Yet, 95% of companies haven’t adopted a systematic, disciplined, referral methodology with metrics, skills, and accountability for results.

Agenda

  • Why referral selling is the fastest revenue driver
  • What gets in the way of asking for referrals
  • What it takes to adopt referral selling
  • How to keep business flowing in when the market slows down
  • How to beat the competition
  • How your personal bias can hinder in building your referral network
  • Techniques to improve decision making, strengthen employee relationships and elevate your company performance

Learning Objectives

  • Describe what gets in the way of asking for referrals
  • Describe best practices it takes to adopt referral selling
  • Describe how your personal bias can hinder in building your referral network
  • List techniques to improve decision making, strengthen employee relationships and elevate your company performance

Single Connection Policy

Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed.

Multi-User CPE Policy

Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must pay a processing fee assessed at the completion of the online CE survey for this course.

CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series).

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 2 Credit Hours (Communications and Marketing – Non-technical)

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