Measurement is a key concept in valuation, but many business components are inherently difficult to measure. Join Doug Hubbard, the author of one of the best-selling business statistics books of all time, How to Measure Anything: Finding the Value of Intangibles in Business, for this must-attend webinar. He will explain why nothing that matters to you or your organization is truly immeasurable.  In addition, he will cover three reasons why anything was ever believed to be immeasurable and why each of these reasons is based on simple misconceptions and ambiguities.  Even without a strong background in statistics or the scientific method, you can learn simple techniques that provide informative measurements for many of the problems previously believed to be impossible measurements.

About Keynote Quarterly: This new quarterly series from BVR explores topics and concepts that lend themselves to a deeper understanding of valuation. These events are ideal for all practitioners looking to see valuation concepts and issues with a fresh perspective.

• What the scientific definition of measurement really means and how it is relevant to your real-world decisions
• How to clarify measurement challenges so that even "soft" problems can be defined quantitatively
• How widely-held misconceptions about statistics get in the way of useful measurements

• Learn how to define measurement, uncertainty, and risk in a way that is both scientific and practical
• Understand the types of questions to ask about common measurement problems  -like "reputation", "quality" and others - so that they can be defined unambiguously
• Learn some statistically-sound but simple measurement methods that can be applied to many practical problems even when you think you don't have enough data