Douglas Hubbard is the inventor of the Applied Information Economics (AIE) method and founder of Hubbard Decision Research (HDR). He is the author of How to Measure Anything: Finding the Value of Intangibles in Business, The Failure of Risk Management: Why It's Broken and How to Fix It, and his latest book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. He has sold over 100,000 copies of his books in eight different languages. Two of his books are required reading for the Society of Actuaries exam prep. In addition to his books, Mr. Hubbard has been published in several periodicals including Nature, The IBM Journal of Research and Development, OR/MS Today, Analytics, CIO, Information Week, and Architecture Boston.

Mr. Hubbard's career has focused on the application of AIE to solve current business issues facing today's corporations. Mr. Hubbard has completed over 95 risk/return analyses of large, critical projects, investments and other management decisions in the last 20 years. AIE is the practical application of several fields of quantitative analysis including Bayesian analysis, Monte Carlo simulations, and many others. Mr. Hubbard's consulting experience totals over 28 years and spans many industries including insurance, financial services, pharmaceutical, healthcare, utilities, energy, federal and state government, entertainment media, military logistics, and manufacturing. His AIE methodology, has received critical praise from The Gartner Group, The Giga Information Group, and Forrester Research. He is a popular speaker at valuation, risk, metrics and decision analysis conferences all over the world.