As of 2010 the U.S. Census Bureau estimated that ten percent of businesses in the United States were either franchisee or franchiser-owned. Franchised businesses represent a broad scope of industries but often present the same set challenges to business appraisers. How, for instance, should an appraiser address the license granted to a franchisee to use the intellectual property and intangible assets of the franchisor? And which party holds ownership rights to the tangible assets needed to conduct business? In "Valuing Franchises," experts Theresa Zeidler-Shonat and Bill Pellino discuss how to overcome the obstacles presented by franchised businesses in order to reach a sound conclusion of value, regardless of industry, product, or service provided.

• Introduction
• Franchise agreement types
• Impacts of franchise agreements on value
• Specific factors to consider in franchise valuations
• How franchise factors affect value
• Conclusion

• Learn how franchise agreements are structured, implemented, and operated
• Learn how franchise agreements affect the operations, performance, and valuation of businesses
• Learn which drivers of value are affected by franchise agreements
• Learn how to properly account for franchise agreement factors in the valuation process