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Though the Steinbrenners, Cubans, and Jerry Jones of the world may be the most famous owners in sports they and their teams represent but a small component of a large and diverse industry. Considering the operation of teams in major and minor sports leagues often involves a significant intangible franchise asset component, as well as minority ownership interests, no two valuations of sports franchises are the same.
On September 15, BVR welcomes Drew Dorweiler for "Valuing Sports Franchises," the latest installment of BVR's Industry Spotlight Series. Join Dorweiler as he explains the operational characteristics of sports franchises and their ramifications on the valuation process.
Program Agenda
Purposes of sports franchise valuation
Ways in which sports franchises illustrate different standards of value
Value drivers in sports franchises
Valuation approaches with sports franchises
Impact of professional sports leagues on value of member franchises
Operational characteristics and nuances
Sports franchise intangibles
Customer-related
Technology-related
Marketing-related
Contract-based
Artistic-related
Further considerations:
Tax treatment
Franchise agreements
Player contracts
Learning Objectives
Learn the nuances and complexities of sports franchise operations and, by extension, valuations
Learn how valuation techniques can be applied to sports franchises and which are better suited to these unique entities
Learn where to find the many intangible assets of sports franchises and how to assess their value
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