At times it would seem that "goodwill" is synonymous with "challenging valuation for marital dissolution". In dividing an estate, recognizing, analyzing, and apportioning both entity and personal goodwill can foil the most experienced appraiser, and render the most nuanced valuation inadmissible.
The second installment of the Advanced Webinar Series on Business Valuation in Divorce features series curator Jim Alerding on all things related to personal and entity goodwill. From identification and analysis to considerations of how goodwill, the most common intangible asset can be affected by exogenous factors, Alerding covers what every appraiser needs to know.
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