Date: Friday, September 20, 2013
10:00am-11:40am PT / 1:00pm-2:40pm ET
Format: A BVR Webinar

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Featuring  (click image for bio)

R. James Alerding
Alerding Consulting, LLC

About This Program

At times it would seem that "goodwill" is synonymous with "challenging valuation for marital dissolution". In dividing an estate, recognizing, analyzing, and apportioning both entity and personal goodwill can foil the most experienced appraiser, and render the most nuanced valuation inadmissible.

The second installment of the Advanced Webinar Series on Business Valuation in Divorce features series curator Jim Alerding on all things related to personal and entity goodwill. From identification and analysis to considerations of how goodwill, the most common intangible asset can be affected by exogenous factors, Alerding will cover what every appraiser needs to know.


  • What is personal goodwill?
  • Personal goodwill in the context of general valuation principles
  • How personal is personal goodwill?
  • Entity goodwill
  • "Pure" personal goodwill
  • Transferable personal goodwill
  • How does the standard of value impact personal and entity goodwill?
  • What is the impact of a covenant-not-to-compete
  • Personal goodwill in commercial business
  • Personal goodwill and a lack of control
  • Determining personal goodwill

Learning Objectives

  • Learn the definitions for personal, entity, and "pure" personal goodwill
  • learn how to separate the different types of goodwill in an appraisal analysis
  • Learn what courts have said about the apportionment and transferability of goodwill and how these inter-jurisdictional considerations could impact the valuation process
  • Learn how covenants-not-to-compete and control considerations impact goodwill and business values

Single Connection Policy

Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed.

Multi-User CPE Policy

Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must pay a processing fee assessed at the completion of the online CE survey for this course.

CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series).

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 2 Credit Hours (Specialized Knowledge & Applications)

Closed Captioning:

BVR now has closed captioning on all 2019 past programs. To try out this enhancement, subscribers can login to the Desktop Learning Center, select a program, and click play video. The captions will start to play automatically, and can be disabled from the player per your preference.

Business Valuation Resources is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
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