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At times it would seem that "goodwill" is synonymous with "challenging valuation for marital dissolution". In dividing an estate, recognizing, analyzing, and apportioning both entity and personal goodwill can foil the most experienced appraiser, and render the most nuanced valuation inadmissible.
The second installment of the Advanced Webinar Series on Business Valuation in Divorce features series curator Jim Alerding on all things related to personal and entity goodwill. From identification and analysis to considerations of how goodwill, the most common intangible asset can be affected by exogenous factors, Alerding will cover what every appraiser needs to know.
Program Agenda
What is personal goodwill?
Personal goodwill in the context of general valuation principles
How personal is personal goodwill?
Entity goodwill
"Pure" personal goodwill
Transferable personal goodwill
How does the standard of value impact personal and entity goodwill?
What is the impact of a covenant-not-to-compete
Personal goodwill in commercial business
Personal goodwill and a lack of control
Determining personal goodwill
Learning Objectives
Learn the definitions for personal, entity, and "pure" personal goodwill
learn how to separate the different types of goodwill in an appraisal analysis
Learn what courts have said about the apportionment and transferability of goodwill and how these inter-jurisdictional considerations could impact the valuation process
Learn how covenants-not-to-compete and control considerations impact goodwill and business values
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