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Two of the most knowledgeable experts in the area of goodwill and personal goodwill, Alan Zipp and Jim Alerding, will cover the key issues and controversies that you want to know about. They will discuss and debate frequently asked questions on the topic, and while sometimes they will agree and sometimes they will disagree, in all cases they will attempt to inform and educate the attendees on the topic.
Program Agenda
Goodwill issues of interest to appraisers
Valuations requiring different considerations
Professional standards affecting goodwill valuations
Controversies and issues in goodwill valuation
Learning Objectives
Restate the current issues in personal goodwill and goodwill in general
Describe the different goodwill considerations in valuations for different purposes and different standards of value
List the goodwill considerations in the various BV standards
Discuss and debate controversies and issues in goodwill valuation
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