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Healthcare entities use branding to differentiate themselves, and that branding can significantly impact value. In this session with Jim Lloyd and Annapoorani Bhat, learn to evaluate factors that influence brand strength and review practical examples of organizations that have successfully leveraged their brand value. Join the discussion on why brand valuation services may arise for healthcare entities, and the appropriate methodologies, calculations, and considerations for brand valuation in a healthcare setting.
Program Agenda
Healthcare affiliations
What’s in a brand name anyway?
Why value brands of healthcare entities?
Brand valuation methodologies
Evaluating brand strength
Capitalizing on the brand’s value
Learning Objectives
Recognize situations where brand valuation needs may arise for healthcare entities
Describe techniques for valuing brands under different scenarios
Describe techniques for evaluating brand strength
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