Valuing the Misuse of Intellectual Property Online
BVR's Special Series on New Economic Damages Guide
Tuesday, December 11, 2018
10:00am-11:40am PT • 1:00pm-2:40pm ET
Brian Buss and Doug Bania
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- A Financial and Economic Perspective on Internet & Social Media IP
- Old World v. New World Infringement
- Tools to Improve Valuation and Damages Analyses
- Educating the Audience
- Case Study: Educating the Trier of Fact about SEO and Search
- Case Study: Application of Google Keyword Tool
- Valuation & Damages Methodologies
- Internet Analytics as an Apportionment Tool
- Case Study: Google Analytics to Support Unjust Enrichment
- Case Study: Social Media Analytics to Support Lost Profits
- Case Study: Google Analytics in Name & Likeness Claim
- Case Study: Social Media in a Relief from Pay Per Click
- Leverage the data collected from Internet analytics
- Evaluate the importance of Website traffic, Search, and Social Media marketing to business performance
- Employ data gathered from Internet analytics and social media sites in valuation opinions and damages calculations
- Educate clients, jurors and attorneys on the key concepts of profit apportionment, Internet-based miss-use, and relief from pay-per-click
- Incorporate the all-important narrative aspect of a damages expert’s report and testimony; and the requirement that the judge, arbitrator or jury understand the context of search, social media and web-based marketing
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