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The internet has enabled business to expand across the world but has also aided IP infringement and defamation to spread with the same ease. Experts Doug Bania and Brian Buss will update you on the internet and social media analytic tools available to valuation consultants and will deliver case studies on how to deploy these tools in your valuations and damages calculations. Bring your questions and become a better expert.
Program Agenda
A Financial and Economic Perspective on Internet & Social Media IP
Old World v. New World Infringement
Tools to Improve Valuation and Damages Analyses
Educating the Audience
Case Study: Educating the Trier of Fact about SEO and Search
Case Study: Application of Google Keyword Tool
Valuation & Damages Methodologies
Internet Analytics as an Apportionment Tool
Case Study: Google Analytics to Support Unjust Enrichment
Case Study: Social Media Analytics to Support Lost Profits
Case Study: Google Analytics in Name & Likeness Claim
Case Study: Social Media in a Relief from Pay Per Click
Learning Objectives
Leverage the data collected from Internet analytics
Evaluate the importance of Website traffic, Search, and Social Media marketing to business performance
Employ data gathered from Internet analytics and social media sites in valuation opinions and damages calculations
Educate clients, jurors and attorneys on the key concepts of profit apportionment, Internet-based miss-use, and relief from pay-per-click
Incorporate the all-important narrative aspect of a damages expert’s report and testimony; and the requirement that the judge, arbitrator or jury understand the context of search, social media and web-based marketing
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