Featuring  (click image for bio)

Brian Buss CFA Nevium Intellectual Property Solutions

Doug Bania Nevium Intellectual Property Solutions

About This Program

Agenda

• A Financial and Economic Perspective on Internet & Social Media IP
• Old World v. New World Infringement
  
• Tools to Improve Valuation and Damages Analyses
  
• Educating the Audience
  
• Case Study: Educating the Trier of Fact about SEO and Search
  
• Case Study: Application of Google Keyword Tool
  
• Valuation & Damages Methodologies
  
• Internet Analytics as an Apportionment Tool
  
• Case Study: Google Analytics to Support Unjust Enrichment
  
• Case Study: Social Media Analytics to Support Lost Profits
  
• Case Study: Google Analytics in Name & Likeness Claim
  
• Case Study: Social Media in a Relief from Pay Per Click

Learning Objectives

• Leverage the data collected from Internet analytics
• Evaluate the importance of Website traffic, Search, and Social Media marketing to business performance
• Employ data gathered from Internet analytics and social media sites in valuation opinions and damages calculations
• Educate clients, jurors and attorneys on the key concepts of profit apportionment, Internet-based miss-use, and relief from pay-per-click
• Incorporate the all-important narrative aspect of a damages expert’s report and testimony; and the requirement that the judge, arbitrator or jury understand the context of search, social media and web-based marketing

Single Connection Policy

Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed.

Multi-User CPE Policy

Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must pay a processing fee assessed at the completion of the online CE survey for this course.

CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series).

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 2 Credit Hours (Accounting Technical)

Business Valuation Resources is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. NASBA Sponsor

Training Packs: Conference Recordings & Transcripts
Now delivered as an electronic download.

BVR's Training Packs are an indispensable addition to any valuation reference library. Use them as training tools as many times as you'd like, wherever you are: play them at your computer at work or home, in your car, or on your personal audio device.

Delivered as an electronic download approximately four weeks after the program has aired, each Training Pack includes:

• Recordings and transcripts of the presentation
• All presentation visual aids and handouts
• All ancillary reading materials suggested by our presenters

For a complete list of available Training Packs from past webinars, click here.

Subscriber Information

Subscribers to BVR's Training Passport Pro are automatically registered for this event. For more information contact BVR or login to your account.