14
Date: Thursday, December 14, 2017
Time:
10:00am-11:40am PT / 1:00pm-2:40pm ET
Format: A BVR Webinar

Earn 2 CPE credits
Add this event to your calendar
Register for this program:



Priority Code:

*Training Packs include: a complete recording and transcript with all presentation and reading materials delivered via an electronic download
Please note: CPE credit is not available through Training Packs
More information is available below

Featuring  (click image for more information)

Chris Mellen
ASA, MCBA, CVA, ICVS, ABAR, CM&AA, MBA
Valuation Research Corporation
Edward Hamilton
CFA
Valuation Research Corporation

About This Program

One simply has to look at the premium pricing for luxury clothing, jewelry and automobiles to understand that brand impacts value. Join Chris Mellen and Ed Hamilton, both of Valuation Research Corporation, in this deluxe discussion of what underlying attributes drive brand value. Go beyond the frills and elegance with concrete examples of the different approaches to brand valuation, and acquire a wealth of knowledge that will get you comfortable for any brands valuation engagement.

Agenda

  • What is a Brand?
  • Reasons for Valuing Brands
  • Why Brands Have Value
  • Qualitative Assessment
  • Drivers of Value
  • Considerations for Multiple Brands
  • Valuation Approaches
  • Relief from Royalty Method
  • Multiple Period Excess Earnings Method
  • Residual Contribution Method
  • Other Methods
  • Example #1 – Relief from Royalty Method
  • Example #2 – MPEEM
  • Example #3 – Residual Contribution Method
  • Concluding Remarks and Questions

Learning Objectives

  • Identify various reasons to value brands
  • Assess which qualitative factors must be considered
  • Ascertain various drivers of brand value
  • Understand how to value brands after walking through three case studies applying three different valuation methodologies

Single Connection Policy

Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed.

Multi-User CPE Policy

Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must provide a $50 processing fee assessed at the completion of the online CE survey for this course.

CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series).

Get Unlimited Access to BVR's Webinar Calendar

Get unlimited access to BVR's webinars all year long with the Training Passport™. This easy training solution provides 12 months of unparalleled access to BVR's webinars, past and future: hear from the top minds in the profession, develop your professional abilities, and earn CPE credits with ease and convenience.

Training Passport™ subscribers receive:

  • Automatic registration to all qualified webinars and training events on BVR's training calendar (up to 25 per year). For each event BVR will send you dial-in instructions automatically. All you have to do is show up.
  • Monthly emails highlighting what's ahead on our training calendar so you can better plan your professional development.
  • Access to the Desktop Learning Center™, our multimedia library of all past BVR webinars and live events. This comprehensive database includes over 100 titles dating back to 2002 from some of the best minds in the profession.

For more information on the Training Passport™ or group discounts to single events for 5 or more people, contact BVR at sales@bvresources.com

CPE Credits for Unlimited Listeners

Have as many eyes and ears take advantage of your registered connection as possible: CE credit is available for an unlimited number of listeners to any registered line. To add listeners for CE credit, please complete the Additional Listener form included on your webinar dial-in instruction email. We'll send dial-in instructions one to two days before our program, and will provide information directly to those listeners you identify approximately one hour before our program.

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 2 Credit Hours (Specialized Knowledge & Applications)


Business Valuation Resources is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
NASBA Sponsor


All BVR training events are eligible for continuing education credits from the Exit Planning Institute's Certified Exit Planning Advisor (CEPA) program. Credits are based on a 50-minute hour. Final acceptance is at the discretion of the Exit Planning Institute.

www.exit-planning-institute.org

Training Packs: Conference Recordings & Transcripts
Now delivered as an electronic download.

BVR's Training Packs are an indispensable addition to any valuation reference library. Use them as training tools as many times as you'd like, wherever you are: play them at your computer at work or home, in your car, or on your personal audio device.

Delivered as an electronic download approximately four weeks after the program has aired, each Training Pack includes:

  • Recordings and transcripts of the presentation
  • All presentation visual aids and handouts
  • All ancillary reading materials suggested by our presenters

For a complete list of available Training Packs from past webinars, click here.

Subscriber Information

Subscribers to BVR's Training Passport Pro are automatically registered for this event. For more information contact BVR or login to your account.



BVR's Satisfaction Guarantee:
Business Valuation Resources offers a 100% money-back guarantee on our training services. If you are not completely satisfied with your experience, or have any feedback, please contact Business Valuation Resources at 1-503-479-8200 or customerservice@bvresources.com.