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What’s worth more to a business: a Tweet, a share, a like, or a dollar bill? With over 80% of businesses now using social media, understanding how social media creates value is no longer an optional skill for professional business appraisers. For technology and social media companies, the value of their network can be the most critical part of their business. Expert Mark Zyla (@MarkZyla) shares his knowledge in this engaging session that will be easy to follow and that you’ll be sure to like. #awesome #attend #BVRtraining #SocialMediaValuation
Program Agenda
Introduction
What is social media?
The social media value proposition.
Review of recent transactions involving social media companies.
Understanding the valuation metrics.
Recent IPOs.
Understand current valuation multiples.
How does social media create value?
The return on a “share”.
The value of a “like”.
Valuation metrics in technology companies.
Case studies
Facebook’s acquisition of WhatsApp.
Why is Twitter always a bridesmaid?
Conclusion: What’s Next?
Learning Objectives
Understand the causes of all these recent acquisitions in the social media sector
Learn how a multiple of 1500x revenue may not be a bubble
Discuss what is the value of a “like”?
Learn the value drivers of social media companies
Learn the application of traditional valuation methods to social media companies
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