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While the relief from royalty method and multi-period excess earnings method are effective tools for valuing intangible assets such as customer relationships, they rely on market data that can be both highly subjective and of poor comparable value to the subject company. As an alternative, the distributor method provides appraisers with a market-based proxy for use in valuing customer relationships. In part 5 of BVR's Online Symposium on Fair Value Measurement, experts P.J. Patel and Edward Hamilton explore the strengths and weaknesses of customer relationship valuation methodologies, and how the distributor method can assist in decreasing subjectivity in this process.
Program Agenda
Introduction: Why the distributor method
Case study
Calculation discussion
Extensions
Acceptance of the method
Conclusion
Learning Objectives
Learn when and how the distributor method may be appropriate option in valuing customer relationships
Learn how to properly apply the distributor method to customer relationship valuations
Learn other situations in which the distributor method may be applied
Learn where the distributor method sits in the cannon of business valuation thought, and how its application and acceptance are evolving
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