If fair value reporting contains a knot of complex issues, they are perhaps nowhere more complex than in the area of intangible asset valuation. Though ASCs 820, 805, and 350 all have something to say about intangible asset valuation, they jointly cover a wide range of assets and valuation settings. From identification through valuation, expert Robert Reilly will cover what every appraiser should know when tackling a valuation of an intangible asset for fair value purposes. Join him in "Challenges in Measuring the Fair Value of Intangible Assets," part 3 of BVR's 2014 Online Symposium on Fair Value Measurement.

• Relevant GAAP provisions related to fair value accounting
• Identifiable intangible assets under GAAP
• Intangible attributes and influences
• Standard of value and premise of value issues
• Generally accepted valuation approaches and methods
• Valuation synthesis and conclusion procedures
• Valuation analyst due diligence procedures
• Reporting and defending the value conclusions
• Cost approach illustrative example
• Market approach illustrative example
• Income approach illustrative example
• Summary and conclusion

• Learn what fair value standards and guidelines say about the valuation of intangible assets
• Learn how to value intangible assets for purposes of fair value measurement
• Learn which intangible assets are covered under fair value standards and how these standards apply to each type of asset
• Learn to present and defend intangible asset valuations performed for fair value purposes