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Colloquially, it's been said that in the right situations business synergies can result "one plus one equals three." For the business appraiser tasked with valuing either business or the combination of the two, verifying and quantifying this expression creates a unique set of challenges. In "Valuing Synergies" expert appraisers Jeff Litvak and Brent Miller discuss the identification, quantification, and assessment of synergies, and what every appraiser should know when faced with the difficult task of proving that one plus one does – or does not – equal three.
Program Agenda
Synergy basics
What is synergy?
Sources of synergy
Achieving synergies
Financial market studies
Performance metrics studies
Anecdotal research/surveys
Lessons from M&A research
Valuation of synergies
Potential sources of value in acquisitions
How to calculate synergy value
Why calculate separate values?
Learning Objectives
Learn how to define and identify synergies
Learn how to quantify the economic benefits of synergies through business combinations
Learn how to value synergistic relationships between two entities
Learn how market research can help improve the methodology by which synergies are assessed
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