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As intangible assets continue to grow as a portion of company value, revenue, and future wealth creation, so too does the reliance on trade secrets. In this 75-minute program, expert attorney R. Mark Halligan will bring much needed business and valuation clarity to a company's trade secrets and how the changing nature of our economy has increased their importance.
Mr. Halligan will cover what every IP counsel and business valuation analyst needs to know about trade secrets in the increasingly knowledge-based global economy. This webinar will address how "traditional" valuation techniques can be used to arrive at the stand-alone value of trade secrets and will draw attention to the necessity of improving methods and practices to effectively safeguard a company's most valuable asset: its trade secrets.
Program Agenda
Defining trade secrets
How trade secrets are defended in court
Trade secret life cycle management, monitoring and inventorying
Steps to establish a 'trade secret culture' to reduce vulnerability to loss
Accounting, valuation, and reporting of trade secrets
Learning Objectives
Learn how to identify trade secrets
Understand the definitions of trade secrets and how these can impact their management and appraisal
Learn best practices for the management, accounting, valuation, and reporting of trade secrets and other related assets
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