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Storytelling for the Expert Witness:Transform your testimony into a compelling and persuasive story.
As every trial lawyer knows, the best story wins. Stories are the ultimate tools of persuasion. They are the emotional glue that connects you, the expert witness, to the jury. You may be the most skilled, educated, and respected expert in your discipline, but this is not enough in the courtroom. To be persuasive, you need to frame your direct testimony into a compelling narrative so jurors don’t just listen…they care…and embrace your opinions.
Expert witnesses, however, may not recognize that they have a story to tell. They are typically very factual, speak tech-talk, and deliver testimony without much flavor. The result is that the jurors will be confused, and the experts will cancel each other out.
In this webinar, forensic expert Michael Kaplan and jury trial consultant and communications specialist Jesse Wilson will introduce you to the powerful storytelling skills that will transform technically accurate, matter-of- fact testimony into a compelling and persuasive story
Program Agenda
Obstacles that have prevented experts from being storytellers;
Definition of the expert’s story;
Integration of the expert’s work, experience, and opinions into the story;
The strategic approaches to telling the story in a manner that is professional and objective but also compelling and supportive of the theme of the case;
Working with counsel to enable them to ask direct examination questions that invite the expert to tell the story; and
Juror responses.
Learning Objectives
Describe the differences between accurate, factual, and professional testimony and testimony that is delivered as a compelling story;
Define the expert’s story and distinguish it from counsel’s story;
Summarize the key components of the expert’s work that can be woven into the expert’s story;
Identify the emotional touch points to be integrated into the expert’s story;
Create a story that is accurate, on point, and professional, while, at the same time, captivating, compelling, and persuasive;
Prepare counsel to present your direct examination in a way that facilitates your testimony as a story rather than merely a series of facts and opinions; and
Distinguish yourself from the opposing expert.
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