Date: Wednesday, July 8, 2009
- PT / - ET

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Featuring  (click image for bio)

Robert Schlegel
Houlihan Valuation Advisors
Linda B. Trugman
Trugman Valuation Associates, Inc.

About This Program

The Guideline Public Company Method best captures the effect of today's volatile economy on the value of an appraisal target—and it's more important than ever as business appraisers find that income and other approaches, with their market-based ERP and beta factors, frequently provide inflated conclusions of value.

Never before has there been a better opportunity—or need—to develop a complete understanding of this increasingly essential valuation method.

In March 2009, BVR joined with Rob Schlegel ASA, MCBA (Houlihan Valuation Advisors), a highly-rated instructor for the ASA, IBA, and other accounting organizations, to offer an intensive seminar in current application of the GPCM. Join us on July 8 for a special teleconference featuring highlights of that workshop and live commentary, case studies, and Q&A with Rob Schlegel.

Highlights of this Special Workshop include:

  • GPCM research: What are the quickest, cheapest, and most dependable ways to get the data you need for your GPCM analyses?
  • Volatility and value: The Markets had 28 days in 2008 where value changed more than 4%. How do you correct your conclusions of value when the public markets lose or gain billions of dollars of value in a week?
  • Special concerns for GPCM for financial reporting
  • Correcting for capital structure and other factors: Special focus on the volatility in corporate debt/equity ratios, and how to make sure that your choice of public companies will hold up under scrutiny when dealing with income models in fair value reporting.
  • GPCM and the income approach: Using what you learn from public company comparables to make sense of adjustments to equity risk premia, betas, and company-specific risk factors
  • Market Participants: How does the regulatory and appraisal standards environment influence your choice of comparables?


  • Introduction & welcome
  • Highlights of the Guideline Public Company Method Workshop
    • What you know about guideline public companies
    • What you don't know about guideline public companies
      • Detailed information that can be gleaned from public markets
      • Useful applications of that information in any valuation
    • De-stigmatizing guideline public companies - Debunking classic myths
    • Use of guideline public data in turbulent times
    • The use of guideline public data to find information otherwise unavailable through other valuation methods
  • Live presentation with Linda Trugman and Rob Schlegel
    • Case study and example of proper guideline public company techniques
    • Further discussion of the guideline public in a troubled economy - using volatility to your advantage
    • Appropriate uses for guideline public company in any valuation
    • Q&A

Learning Objectives

  • Learn how to apply the guideline public company data appropriately, effectively, and efficiently
  • Use guideline public data to your advantage: harness turbulent markets to collect useful data
  • Separate fact from fiction with guideline public data - clearly understand its advantages and limitations
  • Understand when and how to guideline public company data is most useful

Single Connection Policy

Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed.

Multi-User CPE Policy

Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must pay a processing fee assessed at the completion of the online CE survey for this course.

CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series).

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: Credit Hours (Specialized Knowledge & Applications)

Business Valuation Resources is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
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