The Guideline Public Company Method best captures the effect of today's volatile economy on the value of an appraisal target—and it's more important than ever as business appraisers find that income and other approaches, with their market-based ERP and beta factors, frequently provide inflated conclusions of value.

Never before has there been a better opportunity—or need—to develop a complete understanding of this increasingly essential valuation method.

In March 2009, BVR joined with Rob Schlegel ASA, MCBA (Houlihan Valuation Advisors), a highly-rated instructor for the ASA, IBA, and other accounting organizations, to offer an intensive seminar in current application of the GPCM. Join us on July 8 for a special teleconference featuring highlights of that workshop and live commentary, case studies, and Q&A with Rob Schlegel.

Highlights of this Special Workshop include:

• GPCM research: What are the quickest, cheapest, and most dependable ways to get the data you need for your GPCM analyses?
• Volatility and value: The Markets had 28 days in 2008 where value changed more than 4%. How do you correct your conclusions of value when the public markets lose or gain billions of dollars of value in a week?
• Special concerns for GPCM for financial reporting
• Correcting for capital structure and other factors: Special focus on the volatility in corporate debt/equity ratios, and how to make sure that your choice of public companies will hold up under scrutiny when dealing with income models in fair value reporting.
• GPCM and the income approach: Using what you learn from public company comparables to make sense of adjustments to equity risk premia, betas, and company-specific risk factors
• Market Participants: How does the regulatory and appraisal standards environment influence your choice of comparables?

• Introduction & welcome
• Highlights of the Guideline Public Company Method Workshop
  • What you know about guideline public companies
  • What you don't know about guideline public companies
    • Detailed information that can be gleaned from public markets
    • Useful applications of that information in any valuation
  • De-stigmatizing guideline public companies - Debunking classic myths
  • Use of guideline public data in turbulent times
  • The use of guideline public data to find information otherwise unavailable through other valuation methods
• Live presentation with Linda Trugman and Rob Schlegel
  • Case study and example of proper guideline public company techniques
  • Further discussion of the guideline public in a troubled economy - using volatility to your advantage
  • Appropriate uses for guideline public company in any valuation
  • Q&A

• Learn how to apply the guideline public company data appropriately, effectively, and efficiently
• Use guideline public data to your advantage: harness turbulent markets to collect useful data
• Separate fact from fiction with guideline public data - clearly understand its advantages and limitations
• Understand when and how to guideline public company data is most useful