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Spend the afternoon with the “goodwill”-fellas in this case study led session. Jim Alerding will guide you through the excess earning methods including potential modifications. MUM (multi-attribute utility model) is the word for expert Ron Seigneur who brings his experience and enjoyable perspective to the conversation. Harold
Martin will focus on valuing the intangible assets as a potential third approach for keeping enterprise and
personal goodwill on their respective turf. Get in deep with a legal critique that will follow each approach
courtesy of attorney Michael Berger. These wise guys deliver a knowledge packed workshop; don’t miss this hit.
Program Agenda
Case Study:
The excess earnings method to determine personal/enterprise goodwill
Multi-attribute utility model (MUM) and other methods of determining personal/enterprise goodwill
Valuing intangible assets as a method to determine personal/enterprise goodwill
Learning Objectives
Learn the excess earnings method to determine personal/enterprise goodwill
Learn MUM method of determining personal/enterprise goodwill
Learn valuing intangible assets as a method to determine personal/enterprise goodwill
Understand potential legal critiques
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