Business Valuation Resources, LLC

Reputation: Business Case For IP Professionals

Date: Thursday, October 13, 2011
10:00am-11:15am PT / 1:00pm-2:15pm ET
Format: A BVR Webinar

Earn 1.5 CPE credits
Add this event to your calendar

Register for this program:
Webinar $139
OD Pack
Training Pack* $139
  Webinar and Training Pack* $199
*Training Packs include: a complete recording and transcript with all presentation and reading materials
Please note: CPE credit is not available through Training Packs
More information is available below

Featuring (click image for more information):

Dr. Nir Kossovsky
Steel City Re

Why You Should Attend:

Reputation is an epi-phenomenon; it is a highly valued consequence of the business processes that a firm employs to foster an ethical work environment, drive innovation, assure quality, provide reasonable assurance of safety and security, and promote sustainability. Reputation comprises forward-looking intuitions by stakeholders that represent expected behaviors. The proliferation of reputation risks, left unchecked and unmonitored can produce adverse effects that cascade throughout an enterprise, its value-supply chain, and stakeholders.

In this program, Dr. Kossovsky will identify and describe the features of reputation that make it an ideal platform for IP professionals to advance the business case for IP management.

The program demonstrates that reputation provides a useful framework for attracting stakeholder attention and commanding resources. Its management, done well, delivers superior economic returns. Since December 2006, a patent-based IP investment strategy over the same period outperformed the S&P500 composite index return by nearly 12%; a reputation-based IP investment strategy outperformed the S&P500 composite index by more than 50%.


  • Intangible asset value is great
  • But, it is not all from patents: see reputation!
  • Marketing buzz on reputation
  • What they care about
  • The value of reputation
  • Sources of value: Silo vs. Roman arch
  • Define and apply - tools for the IP practitioner
  • Metrics that matter

Learning Objectives

  • Understand how the value of reputation fits with a company's intangible assets
  • Understand how reputation can enhance or hurt value
  • Learn how to quantify this value

  • Learn the sources from which reputation is derived

BVR's Webinar Usage Policy

Purchase of admission to any of BVR's webinars grants ONE phone connection and ONE computer connection per physical location per registration. Additional unregistered phone or computer connections are a violation of BVR's Webinar Usage Policy, and BVR reserves the right to withhold CPE credits from both registered and unregistered users in violation of this policy.

Get Unlimited Access to BVR's Webinar Calendar

Get unlimited access to BVR's webinars all year long with the Training Passport™. This easy training solution provides 12 months of unparalleled access to BVR's webinars, past and future: hear from the top minds in the profession, develop your professional abilities, and earn CPE credits with ease and convenience.

Training Passport™ subscribers receive:

  • Automatic registration to all qualified webinars and training events on BVR's training calendar (up to 25 per year). For each event BVR will send you dial-in instructions automatically. All you have to do is show up.
  • Monthly emails highlighting what's ahead on our training calendar so you can better plan your professional development.
  • Access to the Desktop Learning Center™, our multimedia library of all past BVR webinars and live events. This comprehensive database includes over 100 titles dating back to 2002 from some of the best minds in the profession.

For more information on the Training Passport™ or group discounts to single events for 5 or more people, contact BVR at

CPE Credits for Unlimited Listeners

Have as many eyes and ears take advantage of your registered connections as possible:CPE credit is available for an unlimited number of listeners to any registered line. To add listeners for CPE credit, contact customer service ( or (503) 291-7963) with main registrant's name, the names of the persons to receive credit, and their email addresses. We welcome as many eyes and ears to take advantage of those connections as possible.

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 1.5 Credit Hours (Specialized Knowledge & Applications)

Business Valuation Resources, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:
NASBA Sponsor

CLP Credit

This Business Valuation Resources course, Reputation: Business Case For IP Professionals, is eligible for CLP continuing education (CE) credits for certification renewal.

Training Packs: Conference Recordings & Transcripts

BVR's Training Packs are an indispensable addition to any valuation reference library. Use them as training tools as many times as you'd like, wherever you are: play them at your computer at work or home, in your car, or on your personal audio device.

Each Training Packs includes:

  • Recordings and transcripts of the presentation
  • All presentation visual aides and handouts
  • All ancillary reading materials suggested by our presenters

For a complete list of available Training Packs from past webinars, click here.

Other Upcoming IP Training Events

BVR's Satisfaction Guarantee:
Business Valuation Resources offers a 100% money-back guarantee. If you are not completely satisfied with your conference experience, or have any concerns or complaints, you may contact Business Valuation Resources at (503) 291-7963, or mail to BVR, LLC, 1000 SW Broadway, Suite 1200, Portland, OR 97205.