Featuring (click image for more information):

John Pilkinton MBA, MS Lone Peak Valuation Group	John Slafsky Attorney at Law Wilson Sonsini Goodrich & Rosati

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Why You Should Attend

While lost profits claims in trademark disputes are essentially similar to other lost profits claims, they differ in some unique ways, including what the infringed party may seek for compensation. Among those options set forth by the federal Trademark Act are lost profits, unjust enrichment, reasonable royalty, and corrective advertising. In part 3 of BVR's Advanced Webinar Series on Economic Damages, experts John Pilkinton and John Slafsky show how these cases differ from others through the unique legal and economic nuances often encountered.

Agenda:

• Trademark infringement
  • Introduction to Trademark litigation
    • The Lanham Act
    • Dilution
    • Infringement
    • Strength of mark
  • How a trademark generates value
  • Damages measurement in trademark infringement
    • Lost profits
    • Reasonable royalty
    • Unjust enrichment
    • Corrective advertising
  • Similarities and differences with other types of intellectual property infringement damages
  • Working with other experts
  • Appropriate measures of damages in common types of trademark infringement cases
• Copyright infringement
  • Introduction to Copyright litigation
    • The Copyright Act
    • Expression vs. idea
    • Infringement
  • How a copyright generates value
  • Damages measurement in copyright infringement
  • Appropriate measures of damages in common types of copyright infringement cases

Learning Objectives:

• Learn how trademark and copyright damages are similar to and different from other lost profits calculations
• Understand the legal framework in which trademark and copyright damages are calculated
• Learn what constitutes, from a legal perspective, a trademark and a copyright and how that affects their value
• Learn how to perform a trademark or copyright damage analysis

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CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 2 Credit Hours (Specialized Knowledge & Applications)

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