Valuing Brands

Featuring:
(click image for more information):

Mike Pellegrino MBA Pellegrino and Associates	Ira Mayer EPM Communications

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Why You Should Attend
Brands are perhaps the most recognizable of any intangible asset, and the surest signal of a firm's identity. They carry legal protections as well as value. Yet knowing how to quantify the latter in view of the former can be a perplexing challenge to even the most experienced business and asset appraiser. In this webinar, appraiser Mike Pellegrino and licensing expert Ira Mayer join BVR to discuss how brands create and retain value, and what appraisers should know when quantifying the value of such an intangible asset.

Agenda

• What are brands?
• Typical legal protections
• Advantages of brands
• Disadvantages of brands
• Brand strength
• How does a brand create value?
• Primary value sources
• Measuring brand value
• Overview of brand valuation
• General methods
• Usage context
• Economic life considerations
• Accounting for brand valuation risks
• Due diligence procedures
• Verifying mark history
• Verifying registration
• Verifying trademark status
• Dispelling common brand valuation myths

Learning Objectives

• Learn what constitutes a brand and what legal protections brands carry
• Understand how brands create value
• Learn how to value a brand
• Learn what to watch for when valuing a brand

Single Connection Policy
Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed.

Multi-User CPE Policy
Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must pay a processing fee assessed at the completion of the online CE survey for this course.

CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series).

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Have as many eyes and ears take advantage of your registered connection as possible: CE credit is available for an unlimited number of listeners to any registered line. To add listeners for CE credit, please complete the Additional Listener form included on your webinar dial-in instruction email. We'll send dial-in instructions one to two days before our program, and will provide information directly to those listeners you identify approximately one hour before our program.

CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 2 Credit Hours (Specialized Knowledge & Applications)

Business Valuation Resources, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org. www.nasba.org NASBA Sponsor

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Training Packs

BVR's Training Packs are an indispensable addition to any valuation reference library, or the perfect alternative when you cannot attend the session live.

Each Training Pack is delivered approximately 2-4 weeks after the program has aired, and includes:

• Video file (MP4)
• Audio file (MP3
• Transcript of the presentation
• A copy of the presentation slides
• A copy of the reading materials, visual aids, and handouts

Please note, CPE is not available with Training Packs.