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Why You Should Attend Brands are perhaps the most recognizable of any intangible asset, and the surest signal of a firm's identity. They carry legal protections as well as value. Yet knowing how to quantify the latter in view of the former can be a perplexing challenge to even the most experienced business and asset appraiser. In this webinar, appraiser Mike Pellegrino and licensing expert Ira Mayer join BVR to discuss how brands create and retain value, and what appraisers should know when quantifying the value of such an intangible asset.
What are brands?
Typical legal protections
Advantages of brands
Disadvantages of brands
How does a brand create value?
Primary value sources
Measuring brand value
Overview of brand valuation
Economic life considerations
Accounting for brand valuation risks
Due diligence procedures
Verifying mark history
Verifying trademark status
Dispelling common brand valuation myths
Learn what constitutes a brand and what legal protections brands carry
Understand how brands create value
Learn how to value a brand
Learn what to watch for when valuing a brand
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Prerequisites: Knowledge of Business Valuation Program Level: Advanced Preparation Required: None Delivery Method: Group Internet-Based Recommended CPE: 2 Credit Hours (Specialized Knowledge & Applications)
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Author and leading IP expert Michael Pellegrino analyzes real-world examples of IP valuation and discusses each of the primary IP categories including patents, trademarks, copyrights and trade secrets. The new edition includes chapters on valuation approaches and guidance, due diligence, discount rate development, royalty rates and much more. The Guide is available in print, e-Book, and Kindle-friendly formats as well as an online version including bonus content, IP case law and training materials.
BVR's Satisfaction Guarantee: Business Valuation Resources offers a 100% money-back guarantee on our training services. If you are not completely satisfied with your experience, or have any feedback, please contact Business Valuation Resources at 1-503-479-8200 or email@example.com.