Valuing Healthcare Brands

Healthcare entities use branding to differentiate themselves, and that branding can significantly impact value. In this session with Jim Lloyd and Annapoorani Bhat, learn to evaluate factors that influence brand strength and review practical examples of organizations that have successfully leveraged their brand value. Join the discussion on why brand valuation services may arise for healthcare entities, and the appropriate methodologies, calculations, and considerations for brand valuation in a healthcare setting.
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