One simply has to look at the premium pricing for luxury clothing, jewelry and automobiles to understand that brand impacts value. Join Chris Mellen and Ed Hamilton, both of Valuation Research Corporation, in this deluxe discussion of what underlying attributes drive brand value. Go beyond the frills and elegance with concrete examples of the different approaches to brand valuation, and acquire a wealth of knowledge that will get you comfortable for any brands valuation engagement.
IMPORTANT: Each Training Pack includes an MP4 video file, MP3 audio file, complete transcript, slide presentation in PDF format, and additional reading materials when available. Please note that Training Packs can take up to 4 weeks after the webinar to complete. Once available you will receive an email with a special link to download your Training Pack. If you are ordering a Training Pack after the 4 week window, the download link will be sent to you immediately via email. Please check your spam folder and add firstname.lastname@example.org to your "safe list" to ensure you receive your Training Pack.
If you are purchasing any publications from BVR please consider choosing the PDF option if available. There will be a delay in shipping print editions due to current restrictions in Portland, Oregon. Thank you.