If fair value reporting contains a knot of complex issues, they are perhaps nowhere more complex than in the area of intangible asset valuation. Though ASCs 820, 805, and 350 all have something to say about intangible asset valuation, they jointly cover a wide range of assets and valuation settings. From identification through valuation, expert Robert Reilly covers what every appraiser should know when tackling a valuation of an intangible asset for fair value purposes. Join him in "Challenges in Measuring the Fair Value of Intangible Assets," part 3 of BVR's 2014 Online Symposium on Fair Value Measurement.
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