Edward F. Moran
Horne LLP (Retired Partner)

Mr. Moran's areas of specialty are valuations, mergers and purchases for food industry clients throughout the United States. Client businesses include franchises, sports bars, taverns and casual to elegant restaurants.

Ed has been advising small businesses and franchises on accounting and valuation issues for more than 25 years. He has been quoted in The Wall Street Journal and is published in the Valuation Examiner, CPA Expert and Franchise News, among others. He is editor of BVR's Guide to Food and Restaurant Valuations, and author of Special Industry Valuations: Restaurants, Bars and Nightclubs, Financial Valuation, Second Edition, edited by James Hitchner, CPA/ABV, ASA. Ed has valued, or participated in several hundred industry sales, mergers, purchases, exchanges, estate planning and gift engagements.

Ed holds his Certified Public Accounting (CPA) license in Arizona. He is also a Certified Valuation Analyst (CVA) from the National Association of Certified Valuation Analysts, he is Accredited in Business Valuation (ABV) from the AICPA, he is a Certified Business Appraiser (CBA) from The Institute of Business Appraisers, and is a past member of National Franchise Consultants Alliance (NFCA), an alliance of accounting firms that are nationwide. .

In addition to a Master of Business Administration (MBA) from the University of Pittsburgh, he holds a Bachelor of Arts in Economics (with a minor in Statistics) from Georgetown University and a Bachelor of Science in Business Administration (with a major in Accounting) from the University of Arizona.

Mr. Moran is a member of the American Institute of CPA's and the Arizona Society of CPA's as well as other professional, Air Force, and civic groups. He is a member of several organizations including the Financial Consulting Group, an organization of the leading appraisal firms across the country that shares knowledge and the latest developments on business valuation and litigation engagements.