Barbara Walters Price is the Senior Vice President of Marketing for Mercer Capital, one of the leading business valuation and investment banking firms in the nation serving a national and international clientele.

Since joining Mercer Capital in 1985, Barbara has been instrumental in developing and implementing the marketing strategy for the firm. She oversees all marketing functions, including product development, the firm's electronic marketing efforts including supervision of web site design and maintenance, speaking engagements, corporate communications, web and live seminars, book design, publishing, promotion, and business development, among many others.

Barbara is also responsible for Mercer Capital's four newsletters, handling all facets of publication and editing: Value Added™, The Transaction Advisor, and The ESOP Valuation Advisor as well as the firm's e mail newsletter, Value Matters™.

Barbara is a graduate of the University of Memphis and serves on the board of directors of the Memphis Chapter of Girls, Inc. as well as the Memphis Emmaus Community.

In addition, Barbara has served local leadership positions in several professional marketing and sales organizations including the American Marketing Association and Sales & Marketing Executives. Barbara is currently a member of the PM Forum of North America, a global organization exclusively for chief marketing officers and senior marketing leaders from related professional service industries who are committed to knowledge sharing, continuous improvement and personal networking.

Barbara is an authority in professional services marketing and regularly provides other professional service firms with marketing and product development advice and information. In addition, she publishes and speaks about professional service marketing topics to other professional service firms and organizations throughout the country.