Valuing the Celebrity - Methodologies for Appraising the Right of Publicity
Please note: CPE credit is not available through Training Packs More information is available below Featuring (click image for bio)
About This Program The right of publicity is the inherent right of each person to control the commercial use of his or her identity. The right, if available, generally protects a personality’s name, image, voice, signature, or likeness. Protection and exploitation of this intangible right, both during a celebrity’s lifetime and post-mortem (as dictated by the applicable state law), has become a valuable (if not the most important) component of a celebrity’s asset portfolio. Industry expert, Mark Roesler, and his team will discuss the legal framework behind the right of publicity and the processes for which this abstract right is valued. Included will be a discussion of common methodologies used to value intangible assets, the unique challenges that arise when valuing the right of publicity, and the emerging contexts for which valuation of this right may be necessary.
Agenda
Learning Objectives
Single Connection Policy Admission to this event authorizes one computer and phone connection for one location. These connections may be transferred users and/or locations. Multiple concurrent connections for a single admission registration are not allowed. Multi-User CPE Policy Admission to this program includes one CPE certificate for one individual. Any additional listeners requesting CPE must pay a processing fee assessed at the completion of the online CE survey for this course. CPE Processing Fees may be bypassed by entering a valid, unused CPE Authorization Code (for single event purchasers) or by logging into BVR's website (for subscribers to BVR's Training Series). CPE Information Prerequisites: Knowledge of Business Valuation Closed Captioning: BVR now has closed captioning on all 2019 past programs. To try out this enhancement, subscribers can login to the Desktop Learning Center, select a program, and click play video. The captions will start to play automatically, and can be disabled from the player per your preference.
Training Packs: Conference Recordings & Transcripts BVR's Training Packs are an indispensable addition to any valuation reference library. Use them as training tools as many times as you'd like, wherever you are: play them at your computer at work or home, in your car, or on your personal audio device. Delivered as an electronic download approximately four weeks after the program has aired, each Training Pack includes:
For a complete list of available Training Packs from past webinars, click here. Subscriber Information Subscribers to BVR's Training Passport BVR's Training Passport Pro are automatically registered for this event. For more information contact BVR or login to your account. |
Registration for this program is not available.
Purchase a Training Pack from this event* |
BVR's Satisfaction Guarantee:
Business Valuation Resources offers a 100% money-back guarantee on our training services. If you are not completely satisfied with your experience, or have any feedback, please contact Business Valuation Resources at 1-503-479-8200 or customerservice@bvresources.com.