Purchase the Training Pack ($199.00)
to get the recording, transcript, and presentation materials for this webinar in a single download. Please allow up to 30 days after the webinar for the Training Pack to be available.
A company’s most valuable asset is often the corporate brand. The Residual Contribution Method is designed to minimize the high level of irrelevance, subjectivity, as well as lack of practicality that are inherent in the existing models. By systematically exploring the relation between a business enterprise, its underlying key intangible assets, goodwill, and ultimately, corporate brand value René Hlousek delivers an advanced method able to navigate this complexity.
Program Agenda
What is Corporate Brand……...from a Valuation Standpoint
Brand vs. Goodwill Definitional Framework – Similarities Explored
Universe of Attempts to Value Brand – Traps & Shortcomings
Moving Beyond Current Threshold: Residual Contribution Method (“RCM”)
Tapping into the Wealth of Financial Reporting Valuation Concepts
Setting Boundaries for Asset Group Values
Value Drivers: Examination of Accounting vs. Non-Accounting Intangibles
Purification of Goodwill – Application of Filters
Key Step toward Valuing Brand: Exclude it First
Path to Brand Royalty Rate – Without the Reliance on Generic Market Data
Isolating, Extracting, and Unifying Residuals – The Essence of Brand Value
Conversion and Application of RCM Brand Value to Financial Reporting Context
Overview of Analytical Flow
Key Observations and Sample of Caveats
Detailed Exhibits Showing Analysis per Each Key Step within the RCM
Learning Objectives
Identify and isolate key components of overall company value attributable to brand
Extract brand value elements through the lens of other intangibles including goodwill
Quantify the most esoteric components of brand value
Leverage a wide spectrum of intangible asset valuation techniques commonly used in financial reporting engagements
BVR's Training Packs are an indispensable addition to any valuation reference library. Use them as training tools as many
times as you'd like, wherever you are: play them at your computer at work or home, in your car, or on your personal audio device.
Delivered as an electronic download approximately four weeks after the program has aired, each Training Pack includes:
Recordings and transcripts of the presentation
All presentation visual aids and handouts
All ancillary reading materials suggested by our presenters
If you are ordering a Training Pack after the four week window, the download link will be sent to you immediately via email. Please
check your spam folder and add customerservice@bvresources.com to your “safe list”
to ensure you receive your Training Pack.
Business Valuation Resources offers a 100% money-back guarantee on our training services. If you are not completely satisfied
with your experience, or have any feedback, please contact Business Valuation Resources at 1-503-479-8200 or
customerservice@bvresources.com.
If you purchase any publications from BVR please consider choosing the PDF where available. We continue to experience some shipping delays and cannot guarantee arrival date. Thank you.
